Read The Coke Machine: The Dirty Truth Behind the World's Favorite Soft Drink by Michael Blanding Free Online
Book Title: The Coke Machine: The Dirty Truth Behind the World's Favorite Soft Drink|
The author of the book: Michael Blanding
ISBN 13: 9781400188949
Format files: PDF
The size of the: 32.61 MB
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Loaded: 1858 times
Reader ratings: 5.9
Edition: Tantor Media, Inc.
Date of issue: September 16th 2010
Read full description of the books:
Perhaps it's not too much of a surprise to find the Coca-Cola Company on the stand for these injustices. In this era of cynicism, it's standard practice to believe corporations from Halliburton to ExxonMobil capable of every form of evil, trained by the profit drive of capitalism to turn a blind eye to the worst consequences of their actions. The Coca-Cola Company, however, represents a special case-at once the quintessential example of a giant American multinational corporation through which it's possible to explore the excesses of capitalism as a whole and a beloved pop culture symbol that has spent billions of dollars to present an image of wholesomeness and harmony cherished by millions of people around the world. Finding the Coca-Cola Company accused of murder is like finding out Santa Claus is accused of being a pedophile.
So how is it that a company that, in its own words, "exists to refresh and benefit everyone it touches" now stands accused of drought, disease, exploitation, and murder? To truly understand that contradiction, it's necessary to go back to Coca-Cola's origins as a cocaine-laced "nerve tonic" in the turn-of-the-century American South. It's there that the seeds of its inexorable drive to growth were planted, along with the decisions that have allowed it to disavow responsibility for its bottlers around the globe. That's the essence of Coca-Cola-what one of its legendary executives once called "the essence of capitalism."
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