Read Glass Jaw: A Manifesto for Defending Fragile Reputations in an Age of Instant Scandal by Eric Dezenhall Free Online


Ebook Glass Jaw: A Manifesto for Defending Fragile Reputations in an Age of Instant Scandal by Eric Dezenhall read! Book Title: Glass Jaw: A Manifesto for Defending Fragile Reputations in an Age of Instant Scandal
The author of the book: Eric Dezenhall
ISBN 13: 9781455582976
Language: English
Format files: PDF
The size of the: 39.38 MB
City - Country: No data
Loaded: 1037 times
Reader ratings: 4.2
Edition: Twelve
Date of issue: October 7th 2014
ISBN: 1455582972

Read full description of the books:



In an age when scandal can destroy a company's brand or anyone's reputation in an instant-GLASS JAW is an Art of War guide to modern crisis management.

In boxing terms, a tough-looking fighter who can't take a punch is said to have a "glass jaw," and so it is these days with targets of controversy. Down the rabbit hole of scandal, the weak are strong and the strong are weak. Just consider this slate of recent reputational body blows: Toyota, Susan G. Komen, Paula Deen, Tiger Woods, Joe Paterno, BP, the Duke Lacrosse players, Lance Armstrong, and Anthony Weiner. GLASS JAW is a manifesto for these times, written by crisis management veteran Eric Dezenhall, who has spent three decades dealing with some of the most intense controversies, both known and . . . handled with discretion.

In the current digital age, the fundamental nature of controversy is viral, rendering once-mighty organizations and individuals powerless against scandal. In GLASS JAW, Dezenhall analyzes scandal and demystifies the paper tiger "spin" industry, offering lessons, corrective measures, and counterintuitive insights, such as:


How there really is no "getting ahead" of a bad story (and other clichés from the media)
The perils of navigating the "Fiasco Vortex"
The art (and transaction) of the public apology
Why a crisis is not an opportunity
The Nixon Fallacy: if only he had just said "I screwed up," the whole thing would have gone away (not a chance)
How you are the enemy: the self-sabotage of selfies, tweets, emailing before thinking, technology creep, the privacy vacuum, and the industrialization of leaking.


From the boardroom to the parenting messaging board, scandals erupt every day. GLASS JAW explains this changing nature of controversy and offers readers counterpunches to best protect themselves.



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Read information about the author

Ebook Glass Jaw: A Manifesto for Defending Fragile Reputations in an Age of Instant Scandal read Online! Eric Dezenhall is an author and damage control expert based in Washington, D.C. He is the CEO of Dezenhall Resources, a nationally recognized high-stakes communications firm. He frequently lectures in academic and business circles, and regularly appears as a damage control expert in the international media. He has appeared on network television and radio outlets including NPR, CNN, FOX, CNBC, and MSNBC; and has been quoted in publications including Fortune, USA Today, Forbes, and the Washington Post. He has written for the New York Times, the Wall Street Journal, Business Week, the Los Angeles Times, and USA Today and is a regular contributor to the Daily Beast and Huffington Post.

Eric is the author of eight books, including two non-fiction texts on crisis communications and corporate witch hunts, entitled Damage Control: How to Get the Upper Hand When Your Business is Under Attack (Portfolio, 2007) and Nail 'Em! Confronting High Profile Attacks on Celebrities and Businesses (Prometheus Books, 1999), both of which have been widely cited in business, media and academic circles. He is also the author of six novels: Money Wanders (St. Martin's, 2002), Jackie Disaster (Minotaur, 2003), Shakedown Beach (St. Martin's, 2004), Turnpike Flameout (St. Martin's, 2006) and Spinning Dixie (St. Martin's, 2007). His sixth novel, The Devil Himself (Thomas Dunne, St. Martin’s), which deals with the collaboration between the U.S. Navy and organized crime during World War II to secure American ports from Nazi attack, will be published in July 2011.

As an investigative writer, Eric wrote articles about the newly discovered diaries of the late mobster Meyer Lansky, which appeared in the Los Angeles Times Syndicate, the Baltimore Sun, The New Republic, and Ethical Corporation. A documentary he co-produced on organized crime aired on the Discovery Channel.

Eric is a graduate of Dartmouth College, where he studied political science and the news media. He serves as a Trustee of the Institute for Responsible Citizenship, an organization devoted to fostering educational and career opportunities for outstanding young African-American men. Eric was a founding member of the Board of Directors of the National Ovarian Cancer Coalition. He lives near Washington, D.C., with his family.



Reviews of the Glass Jaw: A Manifesto for Defending Fragile Reputations in an Age of Instant Scandal


THEODORE

Total disappointment

NOAH

I recommend it.

OLIVIA

It reads on one breath.

MASON

Very controversial Vpechalenija

PAIGE

A cozy book that teaches small things, happiness, in detail!




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